Bloomberg: How to Embrace a Go-Slow Approach to Building a Business

When Max Gunawan launched design-focused startup Lumio on Kickstarter in 2013, he craved not only a creative outlet, but also an alternative to the high-stress world of architecture he’d inhabited for a decade. Within two years, Gunawan progressed from developing his first product, an LED lamp that opens like a book, to wooing backers on the TV show Shark Tank.

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